■ W E L L B E I N G S A L O N
WE L L B E I NG SA L ON
L u i 〒 650-0011 4-chōme-10-17 Shimoyamatedōri Chuo Ward, Kobe, Hyogo ベレオリンズ下山手 1F INTERVIEW: representative/Takayuki Naohara Hair salon Lui that provides a relaxing space and keeps you away from your daily life, is near Motomachi, Kobe. And the concept is to make each customer have their own style.
This time, we interviewed Mr. Takayuki Naohara, the representative, about the autumn aging care proposal. Q. The transition from summer to autumn is the period when hair and scalp are prone to damage. So how are you talking about the importance of hair care? A. First of all, I will tell the customers that their hair is actually more delicate than they think. Because of the fact that our customers are mainly in their 20s or 30s, it is becoming sensitive with the words “first gray hair” or “aging”. At the same time, there are still needs for highly-designed operations, so it is necessary to tell the customers that scalp and hair cares are important by approaching this with HUE CARE. Therefore, I will let them know the existence of HUE CARE from shampoo first, and then try to talk to them about scalp care the next time they visit our salon. In addition, since treatments are not just about hair care, I would talk about the HUE COLOR that I’m using and let the customers know the importance of home care and hair care awareness at the counseling stage. In particular, autumn damage is thought to lead to hair loss, so I would like to ask the customer to choose the hair products by considering the chemicals ingredients. Many customers would say, “ Autumn is my favorite season.” And we are proposing styles that customers have been interested in but have not tried yet, or the hairstyles and colors that their favorite as the base and make some arrangements with it. Q. How do you tell the story of well-being, vegan and organic? A. There are almost no customers who have no interest in or no response to certified products. And many of the customers are interested in it, so that we would talk about it during counseling. The new salon spot that will open in August will also have a cafe. We are thinking of incorporating organic foods and drinks into the food and drinks menu. We aim to be a salon that can offer a more general organic service menu to the customers.
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